The “Benjamin Franklin Effect”: A Psychological Trick to Make Anyone Like You1

The "Benjamin Franklin Effect": A Psychological Trick to Make Anyone Like You

The “Benjamin Franklin Effect”: A Psychological Trick to Make Anyone Like You Key Takeaways What you’ll learn in this post: What Is the Benjamin Franklin Effect?https://www.gutenberg.org/files/20203/20203-h/20203-h.htm#IV Here’s something that sounds backward: When someone does you a favor, they end up liking you more. Most people think it works the opposite way. They believe doing favors … Read more

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